Product Marketing Associate

ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.

ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies.

Position Overview

Reporting to the Marketing Director, the Product Marketing Associate will support the execution of go-to-market strategies and product marketing initiatives across ASUS product categories (Consumer PC, Commercial PC, Gaming PC).

This role focuses on campaign execution, product launches, and cross-functional coordination, working closely with internal teams and external partners to ensure successful marketing delivery in the Canadian market.

Key Responsibilities

The responsibilities and essential job functions include but are not limited to the following:

• Support the planning and execution of product launch campaigns and go-to-market activities
• Assist in developing marketing materials, including product messaging, presentations, and digital content
• Coordinate with cross-functional teams (Sales, PM, PR, Digital, HQ) to ensure timely execution of marketing initiatives
• Work with global HQ to localize marketing assets and support product launch rollouts in Canada
• Conduct market and competitor research to support positioning and campaign planning
• Track campaign performance and provide insights to optimize future marketing activities
• Support partner marketing initiatives and ensure compliance with co-marketing requirements
• Assist in managing marketing budgets, vendor coordination, and invoice processing
• Stay up to date with industry trends, digital marketing practices, and e-commerce developments Stay up to date with the latest trends and changes in advertising and ecommerce

Qualification

Required Skills & Abilities:

• Strong understanding of marketing fundamentals and digital marketing channels
• Highly organized with strong attention to detail
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong communication and collaboration skills
• Analytical mindset with the ability to interpret data and identify trends
• Positive attitude with a willingness to learn and grow
• Fluent in English & French
• Ability to work independently and set priorities while being a team player

Education:

• Bachelor's Degree in a related field

Experience:

• 3 years or more of marketing experience working in a fast-paced marketing environment, preferably in the PC/ gaming industry or agency experience
• 3 years or more of experience in media planning or digital marketing.
• Experience in consumer electronics or PC industry is a plus